Basmati means the “prince of fragrance” or “the perfumed one” due to its unique aroma and delicately nutty taste.
Basmati has been revered for centuries, including by Moghul Emperors. People in Europe, America and the Middle East (in particular Saudi Arabia and Iran), are consuming more Basmati than ever before. Increased prosperity in India is also boosting demand.
Demand for Basmati around the world is soaring. Many consumers use it as a vital cooking ingredient.